Modern websites and the customer journeys behind them — for service providers who have outgrown DIY but do not want to work with an agency. One studio, one point of contact. We build the site, the Shopify store, the email flows and the automations as a single system, so the experience your customers walk into actually feels like you. 60+ businesses across coaching, wellness, retreats and beauty, over six years.
selected work
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Live Well Movement
Movement, mentorship and a free 5-day challenge — packaged so the practice can scale without losing its voice. We designed and built the custom-coded site, the Klaviyo flows, the online booking embed and the free challenge funnel, end to end. — Tristan Brown, Live Well Movement
Months
6
Automation
Web design
Customer journeys
Shopify
Brand system
Haylsa & Kyle
A content-led commerce site for two creators with a serious community — built to fold in membership, product and weekly stories. Shopify, a brand system and a conversion audit, designed to feel like one calm business. — Haylsa & Kyle, Haylsa & Kyle
Months
8
Customer journeys
Web design
Brand system
Shopify
SEO
The Basic Co
An Australian beauty and wellness ecommerce business — plus a sister salon brand — merged into one calm system.
One Klaviyo, one customer record, one experience — with a Kartra-to-Shopify migration, a list clean-up, and rebuilt abandoned-cart and post-purchase flows. — The Basic Co
Months
3
Automation
Web design
Customer journeys
